Concept Design for Creating Essential Hypothesis, Rules, and Goals: Toward a Data Marketplace
نویسندگان
چکیده
The abductive reasoning model has been discussed in the context of business strategy. However, this model seems unrealistic for applications in the real business world considering the unpredictable, competitive business environment. This study improves the model by formulating an experimental case study through a web-based workplace for generating product ideas. We discuss the possible embodiment of product ideas as the basis for configuring features through the use of dynamic quality function deployment. The entire concept design process is proposed as a blueprint for building a data marketplace. TYPE OF PAPER AND
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ورودعنوان ژورنال:
- OJIS
دوره 2 شماره
صفحات -
تاریخ انتشار 2015